STYLENANDA is one of the leading fashion companies in South Korea. In 2005 the brand started out as an online store. Now, it has many offline shops throughout Asia. Stylenanda is by far one of my favourite fashion brands as well as their makeup line 3 Concept Eyes. I adore their unique fashion and makeup looks. So, I couldn’t let the chance slide by without visiting their flagship store in Hongdae. Especially, when Stylenanda’s site showcased their new autumn/winter line.
The flagship store is a huge three storey building. The building was decorated with promo shots of the beautiful Stylenanda model Sora Park. They even have a Stylenanda vending machine and a photobooth. I was very impressed. But once I went inside, I was kind of disappointed. I don’t know if I came at the wrong time but their stock was less than stellar. They hardly had any of the clothes which were promoted on their site and when I asked they said everything was already soldout. Kind of weird because their winter line wasn’t even five days old. Also, the items on their site were still available. What made it even weirder is that this is a flagship store! Why didn’t they have anything in stock? To be honest, it was really anticlimactic. I guess, I will have to stick to online shopping.
Although, I didn’t really find a lot of clothes that I liked. I did manage to purchase some items. Just a simple black sweater, cream colored shoes, a blue cap and a purple two piece outfit. I bought makeup from 3CE at another store but I will blog about that in the near future. I will also make a review about the quality of the clothing and makeup products.