Hair accessory: Forever21
Myeongdong is the place for buying cosmetics. They have many stores reaching from Etude House to Skinfood. I really suggest buying makeup and skin products in Myeongdong because they often have amazing deals and sales. For instance, I bought a few things at Etude House and I got a facial cream for only ₩4,000. They also have great deals for facial masks and so on. The sale ladies can be very pushy and I suggest people to be beware of that. One lady talked me into buying a collagen cream and an exfoliate lotion, which I didn’t really needed. When you entered the store they also tend to follow you around. It can be very handy if you want to ask questions but I’m more of a quiet shopper. I like to take my time and look at all the options before buying something. I’m really bad at ignoring people, so it made me feel a bit uncomfortable. It was something I really needed to get used to.
You can also buy clothes in Myeongdong but the prices are a bit higher compared to Hongdae. Although, I remember buying quite a bit of fashion items there. They have many cute clothing shops, therefore, I couldn’t help myself. There are a few department stores as well. My favourite one is Lotte Young Plaza. This mall fits the taste of a younger generation and combines street style with luxury. They have brands like Pinkage, Stylenanda, Wonderplace and many more. I took many pictures as well as photos from makeup items. But my memory card got corrupted and unfortunately, I’ve lost the data :'(.
For dinner, I had Korean chicken. I’m quite the chicken fanatic if I say so myself and watching all those mouth-watering videos it became my mission to eat Korean fried chicken. Koreans take their chicken very serious. They have all kind of different flavors and ways to prepare it. You have plenty to choose from. I even saw fried chicken with whipped cream! I took a more simple approach and ordered the natural crispy with onions, garlic. I also ordered spicy fried chicken with potatoes (양념치킨). It was so so good! When I stayed in Seoul I ate about five times Korean chicken because it was just too delicious.
STYLENANDA is one of the leading fashion companies in South Korea. In 2005 the brand started out as an online store. Now, it has many offline shops throughout Asia. Stylenanda is by far one of my favourite fashion brands as well as their makeup line 3 Concept Eyes. I adore their unique fashion and makeup looks. So, I couldn’t let the chance slide by without visiting their flagship store in Hongdae. Especially, when Stylenanda’s site showcased their new autumn/winter line.
The flagship store is a huge three storey building. The building was decorated with promo shots of the beautiful Stylenanda model Sora Park. They even have a Stylenanda vending machine and a photobooth. I was very impressed. But once I went inside, I was kind of disappointed. I don’t know if I came at the wrong time but their stock was less than stellar. They hardly had any of the clothes which were promoted on their site and when I asked they said everything was already soldout. Kind of weird because their winter line wasn’t even five days old. Also, the items on their site were still available. What made it even weirder is that this is a flagship store! Why didn’t they have anything in stock? To be honest, it was really anticlimactic. I guess, I will have to stick to online shopping.
Although, I didn’t really find a lot of clothes that I liked. I did manage to purchase some items. Just a simple black sweater, cream colored shoes, a blue cap and a purple two piece outfit. I bought makeup from 3CE at another store but I will blog about that in the near future. I will also make a review about the quality of the clothing and makeup products.
Travelling throughout Seoul is pretty easy. You have three transportation options, by bus, subway or taxi. I mostly travelled by subway. I also recommend getting the T-money card. T-money is a transportation card you can use for any public transportation and taxi fares. This card makes travelling through Seoul so much easier and it also offers travel discounts. You can recharge the card at a T-money vendor or recharging devices inside the subway stations. You can purchase the T-money card at most convenience stores.
Hongdae (Hongik University) is one of the most vibrant regions in Seoul. If you love shopping, urban lifestyle, art, indie music, street performances and a bright nightlife, then this is really the place to be. Hongdae is also known for its variety when it comes to shopping. Reasonable priced street fashion shops, to higher end boutiques and unique accessories. The prices may vary from store to store. Don’t be surprised. A lot of shops have the same item in stock but often with a different pricing. So, it’s better to explore to find the best deal. Also there are plenty of restaurants and cafés. I suggest checking out the newly openend Hello Kitty café.
In the main shopping district I came across a lot of familiar shops. I visited the LINE STORE and ARTBOX. These stores mostly sell stationary, home supplies and miscellaneous items. They really had a lot of cute products, which made it hard for me to choose. Looking back, I’m kind of dumbfounded why I didn’t buy more supplies. I guess, I will never know. Also there are some cosmetics stores, like Etude House, Watsons and The Faceshop. But I highly suggest to shop for makeup and skincare in Myeongdong. I will elaborate why in another blogpost.
There is a bakery called Chocolat Yum. They sell the most adorable bake goods I have ever laid my eyes upon. The store’s interior design is very beautiful and feels so comforting. I wanted to buy everything in the store. I planned to come back another day because I was already carrying a lot of bags and was afraid that the pastries would break. But in the end I never got the chance to revisit. It still haunts me in my sleep!
After a while of exploring we came across a street full of cute boutiques. I never saw so many cute clothes at once in my life. The prices are bit higher in comparison but the quality of the fabric is much better. The STYLENANDA flagship store is also located in this area.
When night time was upon us and it was close to dinner time, we decided to go for Korean BBQ (Gogigui). You can eat relatively cheap in Hongdae and there are a lot of restaurants/cafés to choose from. Thinking about all the Bulgogi, Galbi and Samgyeopsal make me drool. What I love about Korean culinary are the many side dishes that goes along with the food (banchan). The Korean side dishes that are served the most are kimchi, guk, gochujang and jjiggae. There’s also a Korean way to eat grilled meat. Korean BBQ always comes with sangchu. You’re meant to wrap the grilled meat like a decorative present. The savory juicy taste of the Galbi goes well with the green leaves. I mostly just add garlic and spices and wrap it together and just cram it into my mouth. Yeah, I’m not really ladylike while I’m eating. But I just really love Korean BBQ after a nice long day of shopping. It was a successful day. A day I will always keenly remember.